Invirg Rein – Dica Evento

Livro Marketing esportivo e a reinvenção do esporte na busca de torcedores

Um livro com abordagem interessante sobre as especificidades dos consumidores de eventos e marcas esportivas, escrito por Philip Kotler, Invirg Rein e Ben Shields.

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Livro Marketing esportivo e a reinvenção do esporte na busca de torcedores

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